Shoppers can interact on chat and on video with the store, scan and short-list products, negotiate, pay, and have the item shipped, all as a contactless experience. Shoppers have the flexibility to pursue a part of the experience virtually and conclude the rest by visiting the store.
ReCast Platform aggregates all stores and brands across categories that offer shoppers Live Commerce capability. Shoppers can scan, apply filters and intelligently narrow down their search to a set of stores. They can then, either video call the stores immediately or schedule a call, at a time convenient to them.
Any great deal struck by a shopper is an exercise in discovery. ReCast Platform with its real-time promotion feature, offers exciting opportunities to the shopper to maximise the value of her shopping.
Shoppers that choose to use the platform to shortlist, but prefer to visit the store to conclude the purchase, can benefit from MalStreet’s “Decide and Depart” feature. Bill Presentment and Payment, and Product Delivery all become contactless.
Stores can enhance the footfalls they receive with “virtual footfalls” from ReCast’s Live Commerce Platform, leading to higher sales and more customers. Over time, virtual footfall can exceed in-store footfall many times over.
With the introduction of ReCast's Live Commerce, a store ceases to be hyper local. Its reach, both in terms of attracting shoppers afar, as well as establishing identity beyond its locale, increases dramatically.
The “real-time deals and promotions” is a unique feature of ReCast Platform that enables the store to introduce, modify and conclude promotions in real time, leading to higher inventory turnover and improved cash flows.
Adoption of the ReCast Platform is a small step for a store but a giant step towards its digital enablement. It can pave the way for the store’s transformation, from a local entity into a boundaryless business.
MallStreet is an App that the shopper can download on her mobile phone through the Play/App Store. She can quickly register and proceed to video-shop. A web version of MallStreet is available for her to use on laptops and desktops.
The homepage of MallStreet presents shoppers a Directory Service - a list of stores that have subscribed to the ReCast Platform. Shoppers can pick and choose their favourite stores.
The store page of MallStreet provides the shopper, a perspective of the store before she decides to shop. She can get a feel of the store, view it’s latest deals and offerings, and know all the Live Commerce features offered by it.
The video-page represents the core of Live Commerce. Shoppers can chat or go-live on video with the store and do everything that they would have done, had they visited the store in person. Unlike any other general purpose video App, MallStreet offers privacy and data protection to the shopper and to the store.
Items shortlisted by the shopper on video, can be saved as multiple visuals and text, for her to access them anytime. As in in-store shopping, she can visit multiple stores, wishlist items that interest her and later make a purchase decision.
The shopper can choose from multiple options to make payments for her purchases.
The MastR App assists the store in managing its virtual footfalls as effectively as its in-store visits, potentially doubling productivity and increasing sales. It enables the store to offer the shopper the best of both worlds: experience of an in-store visit and contactless-ness of online shopping.
The store set-up page facilitates the store to register itself for ReCast’s Live Commerce service. Stores can download the MastR App from the Play/App Store, register themselves and offer Live Commerce in quick time.
The services set-up page enables the store to choose its Live Commerce offerings from a menu of services supported by the ReCast Platform.
The user set-up page facilitates the store to define multiple roles (sales executive, cashier, manager etc.), enabling a single App to provide different levels of information access and decision rights.
The “To-do List” page displays all interactions, the store has with shoppers over chat and video. The full life cycle of shopping often spans across multiple days. Some shoppers may conclude their interaction with a video call, others may shortlist, disengage, and revisit, while a few may make a purchase in one shot.
The ReCast Platform is designed for frictionless deployment. Recognising the need for stores and brands to fire-wall their Point-of-Sale and CRM Systems, the solution obviates the need for any integration with existing software.
Jayesh has over three decades of experience in the technology and the financial services industries. He has held leadership positions in Sales & Marketing, Brand Management, Strategic Planning and Program Management. His last role was, Country Head for technology services at Fidelity Investments in India.
Prasad is an experienced business and technology professional with hands-on expertise on a wide range of technologies and machine learning. Prasad's last role was, the head of India-Analytics for Fidelity's Personal Investment business.
Sandeep is an experienced Marketing & Sales professional with over two decades of varied experiences in the FMCG sector. During this time, he has held leadership positions in Territory Sales Management, Rural Marketing, Brand Management, Exports, Category Management and New Business Development, across blue-chip FMCG companies.