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+ ABOUT

Shopping has irreversibly changed

The anticipation of visiting a mall or a store is now tinged with caution. Shoppers want the social interaction associated with in-store shopping, without the risks associated with it. ReCast Technologies is pleased to introduce its Live Commerce Platform, that offers shoppers the best of both worlds: in-store experience combined with the advantages of online shopping.

+ VISION

ReCast Technologies’ vision is to be the most preferred partner of India's brick & mortar businesses for digital solutions, enabling them to improve footfall, increase sales and enhance customer loyalty.

+ BENEFITS

The ReCast Solution is equally beneficial to both, the Store as well as the Shopper. To the Shopper, ReCast’s promise is: “Wherever you are, we bring your favourite store to you.” To the Store, ReCast’s commitment is: ”Wherever she is, we bring the shopper to you.”

+ Benefits for Shoppers:

Video and Chat Based Live Commerce

Shoppers can interact on chat and on video with the store, scan and short-list products, negotiate, pay, and have the item shipped, all as a contactless experience. Shoppers have the flexibility to pursue a part of the experience virtually and conclude the rest by visiting the store.

Market-Place for Popular Stores

ReCast Platform aggregates all stores and brands across categories that offer shoppers Live Commerce capability. Shoppers can scan, apply filters and intelligently narrow down their search to a set of stores. They can then, either video call the stores immediately or schedule a call, at a time convenient to them.

Real-time Deals and Promotions

Any great deal struck by a shopper is an exercise in discovery. ReCast Platform with its real-time promotion feature, offers exciting opportunities to the shopper to maximise the value of her shopping.

Digi-Payments and Home Delivery

Shoppers that choose to use the platform to shortlist, but prefer to visit the store to conclude the purchase, can benefit from MalStreet’s “Decide and Depart” feature. Bill Presentment and Payment, and Product Delivery all become contactless.

+ Benefits for Stores:

Enhanced Footfall

Stores can enhance the footfalls they receive with “virtual footfalls” from ReCast’s Live Commerce Platform, leading to higher sales and more customers. Over time, virtual footfall can exceed in-store footfall many times over.

Greater Reach

With the introduction of ReCast's Live Commerce, a store ceases to be hyper local. Its reach, both in terms of attracting shoppers afar, as well as establishing identity beyond its locale, increases dramatically.

Improved Store Management

The “real-time deals and promotions” is a unique feature of ReCast Platform that enables the store to introduce, modify and conclude promotions in real time, leading to higher inventory turnover and improved cash flows.

Becoming Digital

Adoption of the ReCast Platform is a small step for a store but a giant step towards its digital enablement. It can pave the way for the store’s transformation, from a local entity into a boundaryless business.

+ THE RECAST PLATFORM

+ THE FOUNDING TEAM

Jayesh Chakravarthi
Co-founder & CEO

Jayesh has over three decades of experience in the technology and the financial services industries. He has held leadership positions in Sales & Marketing, Brand Management, Strategic Planning and Program Management. His last role was, Country Head for technology services at Fidelity Investments in India.

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+ Email Jayesh

Prasad Hebbar
Co-founder & CTO

Prasad is an experienced business and technology professional with hands-on expertise on a wide range of technologies and machine learning. Prasad's last role was, the head of India-Analytics for Fidelity's Personal Investment business.

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+ Email Prasad

Sandeep Upadhyaya
Co-founder & CMO

Sandeep is an experienced Marketing & Sales professional with over two decades of varied experiences in the FMCG sector. During this time, he has held leadership positions in Territory Sales Management, Rural Marketing, Brand Management, Exports, Category Management and New Business Development, across blue-chip FMCG companies.

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+ Email Sandeep